A creative meeting filled with luxury and great fashion. We started with the short film “A therapy” by the famed Roman Polanski for Prada. With the acting of Ben Kingsley and Helena Bonham Carter where irony and wit introduce us to the world Prada.
We continue through the world of fashion with the teaser and campaign of the fragance Dior Addict in San Tropez.
Carlos Latorre from the department of post-production Soda.tv presents us MapachitAH y Conejo , a video made this Christmas, to promote the products of the store AH! The video has won the Prize for Best Viral Video in First Ever Social Media Awards held in Bueu, MexilOnseTuits.
Collection Fall-Winter 2011-12 Diksi, a different way of presenting a collection
We began this month reviewing a study from Zenith, about the importance of the memory of the brand
We continued to study the graphs of “The Carpenter”, the first of a series of short films about professionals of the art and science
We finished the encounter with a motion graphics and typography campaign from Argentina: y tipografía proveniente de Argentina: Institutional Video for the Open Government Plan of the City of Buenos Aires.
Branded content, videomarketing and transmedia. The pillars of action Soda.tv seen from other perspectives.
OK Go GPS Parade video reflects the distance of 8 miles that a band made in Los Angeles using Range Rove’s Pulse of the City application, with the route they wrote the words “OK GO” and encourage other groups to do the same.
Secret Garden – Versailles a film made by Inez van Lamsweerde and Vinoodh Matadin to the rhythm Depeche Mode to show off Dior’s collection in the spectacular setting of Versailles
Pepsi MAX and Kyrie Irving present “Uncle Drew” while pretending to shoot a documentary on a basketball player named “Kevin.” His Uncle Drew came into the game, some magical things happened.
My Music Show is a transmedia serie that has achieved over 122.000 YouTube suscriptions, and 40.000 followers in the social media profile of the series characters. Here is the first episode but you cant watch more in their YouTube channel.
A meeting of the headquarters of Soda.tv strong> in Spain where we shared all kinds of projects: personal, branded content and some explosive ones … Here we share some:
La canilla surt al carrer strong>, a video shot by Ton Pallares for the blog: la canilla
Storyboard strong>, the new editorial project to raise awareness of some Tumblr blogs within their platform
And the explosive Spot of Coca-Cola Zero strong>
Soda.tv por España donde compartimos todo tipo de proyectos: personales, de branded content y algunos explosivos… Les dejamos algunos:
La canilla surt al carrer, un vídeo realizado por Ton Pallarés para el blog la canilla
Storyboard, el nuevo proyecto editorial de Tumblr para dar a conocer blogs dentro de su plataforma
Storytelling was the theme of the creative meeting of Soda.tv. team. EF International Language Services is a language school which chronicles the experiences of living a language. Their campaign ¨Live the language¨ makes the culture where you are, the environment and the experiences unique, we share with you the experience of Barcelona
Branded content becomes a protagonist in this # Frifast with Madres y Comadres a webserie aimed at Latino and Spanish mothers market brought by Kmart where besides the amusing anecdotes, you can have share your own.
The odyssey of Cartier, a great production of two years of work that was released in late March, a journey between dream and reality. For the first time, Cartier decided to create a a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope.
Frifast session marked by creativity in social networks. Creativity at the service of interactivity fostered by the virality.
Tipexx starred two years ago a successful (50 million vististas and multiple awards) online campaign based on interactive video from Youtube. Now back again repeating characters (the bear and his hunter friend) return to surprise and delight us with humor and a dose of unbridled creativity that invite you to travel by writing the birthday year.
Smart shows how creativity and adaptability are used to generate media visibility with this new campaign which shows that Smart fits in everywhere, even in 140 characters.
The creative campaign “Feel Good” by Kleenex, used Facebook in a truly original. Given that colds abound in the winter, Kleenex conducted a search of Facebook for users who described their illness in their profiles. And after selecting 50 of these users, they sent a kit of Kleenex to help them feel better.
Levi’s Commuter Series, adapting to the trend Visionaries, ideals and at the right time, the brand has been all of those in deciding to make their collection for this season. If bikes are trendy urban, and increasingly cool people live in cities use their bike more modern and minimalist to go to work, to take a beer or a ride. These people need the coolest Levi’s clothes as well, to be cool and the most comfortable to go on these bikes in the middle of the city.
Creativity is a valuable tool for all aspects and in this Frifast we certified that once more. Creativity goes hand in hand with solidarity, ING Direct and Unicef desigened the campaign “Take them to school” that began in December 2011 and was extended by the success of more than 300,000 euros in donations, which will go entirely to education programs that the organization carries out in countries like Zambia, Ethiopia, India and Brazil. Donations come from the download cost itself of: 0.79 €
Creativity also accompanies the presentation of A-POC a fashion line designed by Issey Miyake since 2000, which presents an entirely new concept to create clothing from a single piece. In this first line takes its name, since A-POC means “a piece of clothing” (a piece of cloth).