Storytelling was the theme of the creative meeting of Soda.tv. team. EF International Language Services is a language school which chronicles the experiences of living a language. Their campaign ¨Live the language¨ makes the culture where you are, the environment and the experiences unique, we share with you the experience of Barcelona
This Frifast was an opportunity to gather the team to share and comment our latest works. We share with you all our new work through our website Soda.tv
We also used the occasion to watch Recurso a work of Xabier Larrondo, that tells the consequences of a bad script.
Branded content becomes a protagonist in this # Frifast with Madres y Comadres a webserie aimed at Latino and Spanish mothers market brought by Kmart where besides the amusing anecdotes, you can have share your own.
The odyssey of Cartier, a great production of two years of work that was released in late March, a journey between dream and reality. For the first time, Cartier decided to create a a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope.
Frifast session marked by creativity in social networks. Creativity at the service of interactivity fostered by the virality.
Tipexx starred two years ago a successful (50 million vististas and multiple awards) online campaign based on interactive video from Youtube. Now back again repeating characters (the bear and his hunter friend) return to surprise and delight us with humor and a dose of unbridled creativity that invite you to travel by writing the birthday year.
Smart shows how creativity and adaptability are used to generate media visibility with this new campaign which shows that Smart fits in everywhere, even in 140 characters.
The creative campaign “Feel Good” by Kleenex, used Facebook in a truly original. Given that colds abound in the winter, Kleenex conducted a search of Facebook for users who described their illness in their profiles. And after selecting 50 of these users, they sent a kit of Kleenex to help them feel better.
Levi’s Commuter Series, adapting to the trend Visionaries, ideals and at the right time, the brand has been all of those in deciding to make their collection for this season. If bikes are trendy urban, and increasingly cool people live in cities use their bike more modern and minimalist to go to work, to take a beer or a ride. These people need the coolest Levi’s clothes as well, to be cool and the most comfortable to go on these bikes in the middle of the city.
Creativity is a valuable tool for all aspects and in this Frifast we certified that once more. Creativity goes hand in hand with solidarity, ING Direct and Unicef desigened the campaign “Take them to school” that began in December 2011 and was extended by the success of more than 300,000 euros in donations, which will go entirely to education programs that the organization carries out in countries like Zambia, Ethiopia, India and Brazil. Donations come from the download cost itself of: 0.79 €
Creativity also accompanies the presentation of A-POC a fashion line designed by Issey Miyake since 2000, which presents an entirely new concept to create clothing from a single piece. In this first line takes its name, since A-POC means “a piece of clothing” (a piece of cloth).
The word that defined this creative team meeting of Soda.tv is innovation. We started the morning sharing an innovation that at some time or another have met, the safety instructions on all flights. As of February 1st. 2012, American Airlines uses this time to introduce team members of all areas of the company to share the instructions and thank flyers for their loyalty. An innovation of content that separates them from the rest.
We discuss also the innovation from another aspect: “The Future of Work” a web video series that tells the stories of innovators and entrepreneurs who are leading the way to a new wave of business. A set of traits: irreverent, adaptable, purposeful, and unbound to the conventional categories, define these people able to take advantage of the opportunity – or as many see it, to get lucky.
Their purpose is to visit U.S. from May, a roving event that brings together these doers in every town through the one-of-a-kind RVIP Lounge & Karaoke Cabaret. The project will capture the larger movement, still in its early stages, that is transforming our fading industrial economy into something vibrant and more human.
The #Frifast this week was attended by team members in Madrid and Barcelona. This meeting we began discussing the creativity of the 60′s and 70′s with the Project ReBrief from Google that is born under the premise:
“This year, Internet advertising turns 18. And despite nearly two decades of innovation online, digital ads are still being used to inform rather than simply to connect, engage and entertain. So we designed this experiment to re-imagine how advertising can be and how to expand the boundaries of creative ideas and technology can work hand in hand.”
We analyzed the remake of a spot of the 1971 Coca-Cola ‘Hilltop’ | “I’d like to buy the world a Coke” with the help of Harvey Gabor, the same art director who was behind the original idea, who participated in this project as an axis using a medium that is totally new for him: the Internet. This is the result of the re-imagination of “Hilltop”.
We continued the creative brainstorming getting to know the new camera Lytro aesthetics and revolutionary interface that changes the classical concept designed camera, offering a stunning photo correction software that allows you to modify the captured image from the camera. Currently the light field technology is only available to photograph, the main barrier with video is the amount of processing power required to manipulate all that fully-lit input.
We commented on a sculpture that uses Twitter as an interface to make a connection with visitors and the environment, visualizing and generating unique sound process with every new incoming tweet using the mention of the audiovisual festival: #CROMAfest. By adding a hashtag of color to the mention for example: #green or #blue the background light of the sculpture can also be changed.
A Sculpture Painted by Tweets from Hotpixel on Vimeo.
We closed the morning discussing the strategy of the 2012 gold colection of Loewe, a video that has given so much to talk about.
Soda.tv teams meets as usual to feed their creativity sharing ideas, proyect and campaings . This Frifast was dedicated to the automotive industry, with one of the most viral campaigns in the past week: Mercedes-Benz and its new car “0.0 emissions, that means it’s invisible to the enviroment”, a simple idea with brilliant presentation.
Volkswagen Golf GTI experiment campaign was also discussed. This meeting was brief because the team is dedicated to the new corporate video, the actor Ken Appledorn gives us an advance of his experience with the team of Soda.tv while working on this proyect.
Friday’s at Soda.tv start not only with a yummy breakfast but with the expectations of the weekend, and in this case, the expectation created thanks to a simple and global idea like “back to the future”. A campaign that shows thta a good narrative is the base for creating viral success pieces like this one.
And to top off the morning… The Mallas: they predicted the end of the world, today in tights (“mallas” in spanish) they will guess anything you want, have a great weekend!
