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Sorry, this entry is only available in Español.

Sorry, this entry is only available in Español.

The Pew Research Center’s Project for Excellence in Journalism revealed the results of a study of 15 months of the most popular videos from Google Inc.

The study showed that YouTube has become one of the most important platforms for access news, a platform where users search for news about important events and natural disasters from the point of view of people who were there at that time. The study also found that while the TV news consumption still opaque news search on YouTube, the video site is still growing in the digital environment where professional journalism mixes with content created by citizens.

“There is a new form of journalism on this platform” states Amy Mitchell, Project Manager of excellence in journalism project from The Pew Research Center “is a new relationship between news organizations and citizens more dynamic and diverse than what we have seen on other platforms ”

More than half of the videos consumed come from news networks and more than one third of citizens. But the content of network news has on many occasions, people-generated content.

One of the things that emerges here is the power of bearing witness as a part of a news consumption process,” says Mitchell.
The results have aroused much concern and encouragement in the traditional news networks. Citizen journalism is one of the users seeking content from YouTube, but equally seek professional content distributors. The study demonstrates how the content of professional and amateur video are combined and work in the format of YouTube where you choose what to see.

Source: AP

“The line between media companies and entertainment is increasingly blurry.” Under this premise and the fact that they many times corporate conglomerates own the means to produce entertainment content, eMarketer has conducted a study entitled “U.S. Media & Entertainment Industries: online ad spending forecast and main trends. “

The study reveals that advertising spending in the U.S. for digital media and entertainment industry will reach from 2,770 million dollars in 2012 and will continue to grow, reaching 4,340 million by 2016. Part of that is due to the campaign to raise awareness and promote online culture where online sales are growing.

Despite the similarities between the two industries, growth is very different for many reasons. However there is an increase in the ability of organizations to use their own distribution channels for advertising, and to cross promote their products. The increase in advertising investment in the entertainment industry is expected to increase from 2013 “fueled by a better economy, rationalized by a content distribution models, a better understanding of digital marketing and new technology to promote.”

Source: eMarketer

A creative meeting filled with luxury and great fashion. We started with the short film “A therapy” by the famed Roman Polanski for Prada. With the acting of Ben Kingsley and Helena Bonham Carter where irony and wit introduce us to the world Prada.

We continue through the world of fashion with the teaser and campaign of the fragance Dior Addict in San Tropez.

Sorry, this entry is only available in Español.

Investing in online advertising is a growing market as this infographic created by GO-Gulf.com with data from eMarketer and comScore shows.

U.S. leads, at present, the list in online advertising spending with an expected 41.8%. Countries like China and Japan will dethrone the UK currently second place ranking. Regions such as Latin America, Pacific Asia, Middle East and Africa will be gaining strength.

In 2015, data suggest that ad spending will be at 603,100 million, of which 132,100 million will be investid in online advertising. The retail sector will increase its presence, taking advantage of falling costs, best performance, and ads on social platforms.

As for platforms, Google remains the market leader of online advertising and social networks, Facebook appears to be the favorite with an estimated 89% of investment by the agencies.

Source: Marketing Directo

At Soda.tv are making a new cooking show for ETB-1 from the hand of the cook Aizpea Oihaneder, we began the morning with a culinary reference: Cooking with Jack, with over 200 video recipes and games with food, this show has reached over 7 million views and nearly 30,000 subscribers.

We continued with a video marketing strategy to present your CV in a creative way

Carlos Latorre from the department of post-production Soda.tv presents us MapachitAH y Conejo , a video made this Christmas, to promote the products of the store AH! The video has won the Prize for Best Viral Video in First Ever Social Media Awards held in Bueu, MexilOnseTuits.

Collection Fall-Winter 2011-12 Diksi, a different way of presenting a collection

In a survey published in June by BrightRoll 64% of advertisers believe that video advertising marketing can be equal or greater than television. According to the study the effectiveness of video marketing is subject to its targeting capabilities, 43% cited that as the most valuable aspect of digital video.

As a result, behavioral targeting will increase by 24% this year from agencies with video marketing campaigns, two thirds say more than 40% of their video campaigns are segmented by behavior. Another interesting fact is at the budget level, respondents said that the cost in relation to reach and format is much more valuable than television, whose main downside is cost.

However, although the reach of the video is still behind television, a study by ComScore June 2012 reveals that the reach of video is growing. This study examined 10 major brands and on average 90% of their audiences were reached by TV while 12% via video.

The cost of digital video on the rise. 

BrightRoll data from “U.S. Video Advertising Report 2012″ indicates that the budgets of digital video advertising is growing. This year, about one third of respondents said that 40-60% of their requests for proposals include a component digital video online, up 9% over the previous year. Almost a third of respondents also said that over 60% of its requests for proposals include digital video, up 4% from 2011. 7 in 10 respondents said that the commitment to the video marketing could get a boost if more meaningful metrics and ROI are clearer.

Source: Marketing Charts

Content marketing has established itself as a powerful way to attract customers. A growing number of B2C and B2B marketers face the challenge of producing and publishing content interesting and remarkable to attract customers to their products and services. A content marketing strategy well executed may be responsible for generating up to 40% more revenue.

In March 2012, Curata surveyed more than 400 marketing and communications agencies and U.S., among the findings:

• 95% of respondents had made some kind of content curation in the last 6 months: share a link, a blog post or other publication of interest to their audience.

• 85% of these publishers undertook these actions with the primary goal of establishing thought leadership.

• 80% also believed that the creation of content strategy helps provide visibility and brand awareness

• The objectives for the content marketing also highlighted SEO optimization

The study also revealed the difficulties of the creation of content. 70% said the main problem is lack of time to devote to the creation and dissemination of content. The main barriers that stand out are:

• Find high-quality content

• Creating original content

• Locate appropriate staff to devote to it.

• Difficulty in measuring results

• Understand how content marketing fits into your overall marketing strategy

The most popular way to share content is through social media. 76% of respondents states that social media is the main channel for dissemination of content. But that’s not enough, the creation of content and content marketing as a strategy depends on consistency to obtain long-term quantitative results that are reflected in SEO and sales.

Infographic: The Rise of Content Marketing

Source: business2community