soda.tv

We made ​​a video marketing campaign for Pharmaclay, raising awareness of the benefits of their product Clay4sport, a clay emulsion spray for sports massage and muscle recovery.

The campaign chronicles the efforts of an athlete and his need for a speedy recovery to continue his struggle to reach the top. Filming took place in two locations: the outdoor scenes in forests and mountains to give the story an epic look, and the interior in a modern and sophisticated gym. The material shot in one day, went to post-production to achieve a monochromatic image tone and highlight the sports effort with emphasis on the sound effects during the athlete’s full effort.

The video was made in English due to the international approach Pharmaclay has for its innovative clay. It can be seen on the website of the company and will be released through a campaign that distributes samples of Clay4sport with a QR code that leads to this video.