BBK
Bilbao Bizkaia Kutxa or BBK is the main saving bank in Vizcaya and the Basque Country. The company headquarters are in Bilbao.
As a Saving bank has the mission to mobilize the saving towards the productive investment in order to avoid the financial exclusion and to use the benefit to social works, being committed with the well-being and economic and social development, as well as with the preservation of the environment. The Social Responsibility is a transverse line in the management of the entity, in such a way that it is incorporated in all the actions, and therefore in the own model of management.
How helps sota.tv to BBK?
BBK wanted to enhance its image as an official sponsor of the Athletic Soccer Club so they came to Soda tv and requested us to create an action related with the match Athletic-Barcelona of the Kings Cup in January 2011. Soda.tv created the campaign ”The Best Team of the World” in social media. This campaign was focused on Facebook and supported also by Twitter, email newsletters, advertising in press, Metro, in the speed Time of San Mames, the design of a commemorative T-shirts and on the radio. All media campaig had the creativity and production of Soda.tv.
In addition, we have created videos of events sponsored by BBK, as BBK Skate Eskola or the BBK Skate Xpresion, both in 2008 and 2009.
