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Considerations after NAB and the near future of audiovisual post-production

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23 April 2012

Autor: Mikel Arregi, editor and post-productor in Soda.tv

Looks like Blackmagic will mark a new era for its price and because it will bring all HDSLR’s that were saving for a 5D mk III.

Its price will be of 2325€ + Tax.

For what it offers is a real bargain. Although to me the built-in battery is not something that convinces me too much.

Furthermore we’ll have to wait for the Bolex Digital team, an independent project, which campaigned a kickstarter just before SXSW and offered a 2k camera, 16mm sensor with raw files 444, xlr inputs, bluethooth wifi etc …. also about 3000€.

We have one intense year with the emergence of new cameras, software and so on.

According to Apple this will be the year that will implement the dual viewer, native support. R3d. Mxf etc. in FCPX … Let’s see if they do so soon because in the meantime the market is turning to other software packages such as Adobe CS6 etc, which now are much more complete.

In the battle between Adobe and Apple, the first has given a good pinch with the presentation of suite CS6, you will need CUDA GPU acceleration to get the most out of the premiere Mercury Engine CS6, with which you can edit files online with 4K and squeeze after effects, which in this version includes a rendering engine to simulate 3D lights and caustics and a lot less time to render than any other any 3D application.

Given Apple’s reluctance to renew their MacPro models, if we go to a computer with CUDA graphics, we have to buy an some what old machine and update graphics, or else move to a Windows environment and opt for a solution much cheaper and more powerful.

It could be the case in which Apple releases MacOsX in order to install on HP workstations, but this is just a rumor …. For the rest you can still always Hackintosh (I’m already thinking about a future setting :) )

Beyond that, Autodesk has also slipped into the gap left during this time by Apple and has dared to redesign the entire software with Smoke endowing a much more intuitive graphic interface, making it look like a video editor like Premiere could be, but with all the power Smoke offers, and this is a video editor, a nodal compositing software, incredible color corrector and a system finish all within a single program. And all this for $ 3500, making it run on iMac’s. I say this because until now, because before having a Smoke system in any home post had a cost of $ 18,000 for software licensing and technical requirements that raised the cost of hardware about $ 12,000 approx.

The fact that this year’s NAB has been very warm, it remains to see how all of these solutions will be established throughout the year but not as spectators, but as users, while in the gap and providing our products with the best solutions.

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