Video marketing introduces brands to their own specific audience, using content that informs, instructs and entertains. At Soda.tv we produce branded content that doesn't come across as advertising. As users share this content across social networks, the public is exposed to these brands. It's also known as content marketing. We take care of the entire process from corporate channel strategy development to content creation, production and broadcasting.
The wide range of connected TVs and individual video viewing habits calls for the creation of content and specific formats for each device, as well as the development of transmedia strategies. A single format won't work across all devices. Content should be developed for a variety of devices, and the individual user experience should be optimized for each type of screen. Soda.tv designs formats based on how they will be consumed, which encourages viewer interactivity. We create video formats for use on computers, tablets, smartphones, video consoles, smart TVs, digital signage, etc.
We design web applications to maximize the connection between a brand and its audience. We integrate social networks into video marketing strategies by means of technological solutions that help content to go viral. The wide range of available devices and platforms can be a real headache when you want to get your message out to as many people as possible. At Soda.tv, we simplify this using HTML 5 programming. We are experts in web formats, mobile applications and connected TVs, and provide a full and uncomplicated user experience
STRATEGY Design and coordination of video marketing strategies
CREATIVITY Audiovisual creativity and development of copy, scripts and storyboards
CONTENT Documentation, scripts, interviews, features
PRODUCTION Casting, localization, studios, decoration, kitchen sets, virtual sets, high-definition production, stereoscopy
POST-PRODUTION Color correction, Post-production audio, Infographics, 3D
BROADBAND Live streaming, Web TVs, Mobile apps, Web apps, Connected TV apps
EFFECTIVE MARKETING Designing social network strategies, Managing communities
POSITIONING SEO optimization, SEM campaigns
MEASUREMENT Campaign optimization based on campaign results, ROI analysis